Finally, Victoria’s Secret gets it

Arthur and I dropped our passports off at a Russian visa expediting service in Herald Square last week, in anticipation of our June trip there (godspeed, little passports!).

When we walked out of the building, I saw these ads beaming out from the nearby Victoria’s Secret:

Happy women in unpadded bras

Woman in unpadded bra staring

Woman twisting in unpadded bra

VC: This is what I BEEN sayin’!

For how many years have I wondered where all the honest-to-god, regular bras are? Ones that aren’t lined with three-quarters of an inch of memory foam?? For as long as I’ve been in the market, American Apparel has been my only reliable source for such sensible garmentry.¬†While that’s a decent scenario if you’re only given one option, it’s just blown my mind that there haven’t been more.

Maybe now, VC will help set the tone for more Natural Woman hippie breakthroughs in unmentionable-wear? And we can repurpose all those foam getups into nerdy, useful bike shorts??

Yeah!

Ooh mens padded bike shorts!

See? USEFUL.